Meet Founder & Director – Little Bird PR

Lucy Brooks 

Lucy Brooks is the founder and director of Little Bird PR, a boutique agency established in 2014 specialising in beauty and lifestyle public relations.
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Lucy Brooks - Founder & Director - Little Bird PR

Lucy’s Background

With over 25 years of experience spanning Australia and the UK, Lucy has worked with some of the biggest names in beauty, including global brands and innovative market disruptors. Her deep connections with leading editors, journalists, and influencers in the industry, paired with her strategic insights and creativity, have earned her a stellar reputation for delivering outstanding results.

As Dermal Therapy’s PR consultant, Lucy leverages her extensive expertise to share insider beauty knowledge and practical tips through engaging content. Passionate about all things beauty and wellness, Lucy stays ahead of industry trends while championing products that deliver real results—like Dermal Therapy’s innovative skincare solutions.

Outside of her professional achievements, Lucy enjoys early morning walks, self-care rituals, and testing the latest beauty products to keep her finger on the pulse of the ever-evolving beauty industry.

Articles by Lucy Brooks

31/10/2025
Tackling Skin Changes in Perimenopause
Key Takeaways Lucy has over 22 years’ experience in the beauty industry and has spent the last few years learning first-hand about perimenopause skin changes. In this piece, she shares what actually helped and what to skip. Oh, hi perimenopause in my early forties! And there was me thinking this was something that would happen …
Read more Tackling Skin Changes in Perimenopause
A woman with a towel on her head drinking a coffee - thinking how many skincare products do I need?
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