Dermal Therapy: It Works. The background to our groundbreaking campaign.
In 2023, we set out to better understand what truly drives consumer choice in the therapeutic skincare category. The insight we got was powerful: the number one thing people want is a product that works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now, for the third year running, Dermal Therapy is going bigger and better than ever before, with the campaign spread across over 1000 sites nationwide. Once again, the campaign is running with the iconic faces and backing of some of the nation’s most loved voices in skincare, fashion, sport and social media. For three months across the country, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across trams, buses, street furniture and billboards, and you’ll know: “It works”.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now, for the third year running, Dermal Therapy is going bigger and better than ever before, with the campaign spread across over 1000 sites nationwide. Once again, the campaign is running with the iconic faces and backing of some of the nation’s most loved voices in skincare, fashion, sport and social media. For three months across the country, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across trams, buses, street furniture and billboards, and you’ll know: “It works”.
Real people. Real results. The faces of It Works 3.0.
Media Mentions
14/08/2026
YOUBEAUTY Podcast: Our Top Beauty Products For Under $30
“We all love Dermal Therapy because it is so good at making your lips feel good… [the mocha lip balm is] everything you expect”.
31/07/2026
Dermal Therapy’s “It Works” campaign turns skincare proof into billboard culture
Dermal Therapy expands “It Works 2.0” with 550+ billboards and influencer loyalists, betting that efficacy is the core decision driver in skincare.
31/07/2026
Dermal Therapy expands ‘It Works’ campaign to New Zealand
Dermal Therapy has launched ‘It Works 2026’ across Australia and New Zealand making it the brand’s largest campaign to date.
