Dermal Therapy: It Works. The background to our groundbreaking campaign.
In 2023, we set out to better understand what truly drives consumer choice in the therapeutic skincare category. The insight we got was powerful: the number one thing people want is a product that works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now, for the third year running, Dermal Therapy is going bigger and better than ever before, with the campaign spread across over 1000 sites nationwide. Once again, the campaign is running with the iconic faces and backing of some of the nation’s most loved voices in skincare, fashion, sport and social media. For three months across the country, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across trams, buses, street furniture and billboards, and you’ll know: “It works”.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now, for the third year running, Dermal Therapy is going bigger and better than ever before, with the campaign spread across over 1000 sites nationwide. Once again, the campaign is running with the iconic faces and backing of some of the nation’s most loved voices in skincare, fashion, sport and social media. For three months across the country, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across trams, buses, street furniture and billboards, and you’ll know: “It works”.
Real people. Real results. The faces of It Works 3.0.
Media Mentions
13/10/2026
Dermal Therapy is featured in the Amazon 2026 Advent Calendar!
Sarah Fitzmaurice walks through her top picks in Amazon’s 2026 advent calendar, including Dermal Therapy Hand Balm.
09/10/2026
Cult Aussie skincare brand launches viral cleansing balm
“When I put it to the test, the balm dissolved my stubborn full-coverage makeup and water-resistant sunscreen quickly, without requiring aggressive rubbing or multiple cotton pads.”
29/09/2026
The A-Z Of Skincare Ingredients & The Products You Actually Need
You Beauty’s Leigh Campbell raves over Overnight Face Repair: “cheap as chips”, “so good”, and a product she regularly reaches for!
