It Works Campaign

In 2023, we set out to better understand what truly drives consumer choice in the therapeutic skincare category. The insight we got was powerful: the number one thing people want is a product that works.

When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.

This insight inspired the launch of our ‘It Works’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
 
Now, for the third year running, Dermal Therapy is going bigger and better than ever before, with the campaign spread across over 1000 sites nationwide. Once again, the campaign is running with the iconic faces and backing of some of the nation’s most loved voices in skincare, fashion, sport and social media. For three months across the country, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across trams, buses, street furniture and billboards, and you’ll know: “It works”.