Dermal Therapy: It Works. The background to our groundbreaking campaign.
In 2023, we set out to better understand what truly drives consumer choice in the therapeutic skincare category. The insight we got was powerful: the number one thing people want is a product that works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works!’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now in 2025, we’re turning up the volume with ‘It Works 2.0’. Featuring new and returning Dermal Therapy influencer loyalists with a combined reach of over 20 million, this winter’s campaign will be unmissable. This Nationwide campaign will see 550+ billboards across highways, railway stations, high streets and even bus & tram wraps! You won’t just hear about Dermal Therapy this winter. You’ll see it. And you’ll know: It works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works!’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now in 2025, we’re turning up the volume with ‘It Works 2.0’. Featuring new and returning Dermal Therapy influencer loyalists with a combined reach of over 20 million, this winter’s campaign will be unmissable. This Nationwide campaign will see 550+ billboards across highways, railway stations, high streets and even bus & tram wraps! You won’t just hear about Dermal Therapy this winter. You’ll see it. And you’ll know: It works.
Real people. Real results. The faces of It Works 2.0.
In the Media
19/09/2025
5 Things Shelley Sher Wishes She Knew Before Starting Out
In an honest, heartfelt Q&A, our co founder Shelley Sher shares the lessons, risks and guiding principles that shaped her journey—from startup struggles to scaling Dermal Therapy / Flexitol—and how those learnings continue to steer our brands today.
19/09/2025
How Dermal Therapy Became a Global Skincare Challenger
From humble beginnings in our founder’s own home to disrupting the pharmacy shelf, this piece charts how Dermal Therapy’s founding story—rooted in family, trust and unwavering efficacy—became the mission driving our growth into a global skincare contender.
10/10/2025
The $7 Lip Balm Beauty Editors And Skinfluencers Are Obsessed With
Beauty editor Sadaf Razi explores why Lip Balm Original is winning over editors and influencers. With pharmacy-grade hydration and a price under $10, it’s a go-to for soft, nourished lips that stand out in any skincare routine.
